An In-depth Exploration of Mobile App Development in the Real Estate Industry

Developing an app for your business helps to boost its popularity and revenue generation. Hence, a real estate mobile app is a must if your business operates in the real estate market. Looking at the recent surveys, we can safely state that real estate is a lucrative trade to ply.

According to a report by CNBC, the prices of a median US home in recent years have seen a hike of 7.5 percent from the year 2016 to 2015. This shows that there is enough incentive for both IT entrepreneurs and real estate start-ups that are looking to invest in this sector.

If you want to know more about real estate mobile app development, you can go through this blog and find information that would help you to dispel your doubts regarding the same.

The need for mobile app development for your real estate business

It can be clearly stated that for a real estate business, a mobile app is an absolute must. This is majorly due to the nature of the business. This business is very rapid and quick, as the dealers as well as clients need to respond quickly to clinch a good deal.

According to a study by SmartInsights, 48 percent of the searches for the services in the real estate market were initiated on mobile devices, and since then this percentage has exponentially increased. 

[Source: nar.realtor]

These insights show that at no cost mobile app should be considered as an accessory, but a necessity similar to other business tools and facilities. In no time, the mobile app would surely become a principal earner and a means for communication between various stakeholders.

Features of Real estate mobile apps

In order to develop a real estate mobile app, you need to understand the basic principles of the app, as mentioned below:

1. Use of proven approaches and technologies

Powerful search functionality is the most important feature of real estate apps. It is important to make your property profiles searchable using a diverse range of approaches.

Following are a few steps that would help you to enhance the functionality of your real estate application:

• A/B test your set of criteria and look into the order in which they are displayed to the users.
• You can initially begin with the MVP and gradually increase the criteria range, testing each of these criteria and increasing them, gradually.
• You can also enhance your app with new technologies such as Artificial Intelligence and Data Science.

2. Efficient support for the three-way communication process

Installing detailed property profiles and an easy-to-use UI is important to ensure high functionality. However, the functionality of the real estate app must support and facilitate the communication between your real estate agents and clients.

The following features can also be implemented to enhance the communication process:

• Sharing of property profiles with several multiple users.
• Auto-responder and facility of call-recording, which is a great feature that would help you to personalize the interactions and make them engaging.

3. Implementation of proper graphic elements

The nature of mobile devices is such that things have to be presented logically. All the information related to the property has to be categorized and presented in the form of graphic elements.

You should be prepared to create a development budget that has large icons and better graphic elements, which are also easy on the eyes.

Benefits of Real estate mobile apps

1. 24/7 Connectivity

The millennials are reported to make up the greatest shares for the home-buyers for the next ten years. One of the characteristics of this age group is that they spend most of their time on the internet. The combination of the demand and the love for digital technologies may result in the real estate mobile application’s popularity. Thus, the brokers should be accessible all the time for the clients to help them find the house of their dreams.

2. High customer engagement

The real estate market works both ways. Mobile apps can boost your consumer engagement. In a report by the digital age, 56 percent of the buyers that are aged 36 or below, and 50 percent of those aged 37–51 have found their new housing online. So, chances are that this application would strengthen consumer engagement, conversion, and retention.

3. Extended market reach

Not only millennials but many enterprises are also interested in purchasing a property. By creating a real estate mobile app for your enterprise, you can not only facilitate communication but also get closer to the target consumers.

4. The better property viewing experience

Some real estate companies have moved a step ahead and offer 360 degrees interactive VR video tours to the consumer right from their smartphones. A quality property view helps to give an undeniable advantage to the enterprises leveraging technology and helps engage prospective buyers with an interactive presentation.

Final Words

Now it can be in one piece concluded that purchasing a new home or leasing a property becomes easier with a dedicated mobile app for the real estate industry.

Mobile applications for the real estate industry and customers would benefit both sides. If the mobile app development is done properly, the app could become a great success and eventually contribute to making the app and your business a success.

Hire the best mobile app developers with Debut Infotech and reduce your stress. Debut Infotech is a reputed mobile app development organization that delivers results and promises to meet all your budget and time requirements.