7 Most Effective Tools for Mobile Application Marketing

According to the Statista Report, there are over 2,000,000 mobile apps are available in the app store.  Development of a mobile app opens a new channel by which you can interact with your customers. Your mobile app has had a lot of time and though sewed into it, the last thing you want to do as a business owner and as a creator is thrown it all away by not promoting your app.

Here, debutinfotech.com which is one of  the leading iPhone and Android app development companies come with the most effective tools that will help you in marketing your app and gain a competitive advantage in the market:

a) Reddit
Reddit is a social news platform which allows users to discuss and vote on content that other users have submitted. Here users get karma by their comments and links being up-voted by others in the community. If you spam post your unrelated content to  Reddit you are sure to get down-voted consistently by other users.

Mobile app developers who work in isolation often miss out on the most valuable feedback from the intended audience. And Reddit is a place where you can view honest and brutal feedback for your application. Moreover, by identifying the subreddits that you have the target audience you can summarize what you want to build your mobile app and request feedback or suggestions of features that people would want to use. Reddit is not a platform to shout your message to your fans, but it's a place to interact with them.

b) Erli Bird
This is a post-development version of Reddit. When you have a minimum viable product it is recommended that you must test how your mobile app is received by submitting it to a community like Erli Bird. In this when you submit a summary and a URL access to the app, beta testers use the app. How they interact with the app recorded as screen captures and heat maps and their experiences as feedback and you can use this information to make another round of changes before you make your app available to the public.

c) Keyword Planner
Understanding the keywords that will help you in driving traffic to your websites and apps on the internet. And for this, you can use google keyword planner to identify important keywords in your niche to leverage them on content marketing and distribution of apps and platforms.

Where can you focus?
Long tail keyword have been found to be better targeted than short keywords, Why? Because they are easier to rank for due to less competition and convert better.

On Keyword planner tool, enter a generic term related to your niche and click on the "Get Ideas" and they will show you the complete list of keywords similar to the one you have entered. To get the long tail keywords, you can pick the most relevant suggestion and re-plug into the planner.

d) Google Analytics
Google analytics is the easy and free tool, in this by using an SDK you can implement this on an app. And this tool will help you to let you know about the number of users, user insights their location and characteristics, actions and navigations, revenue and in-app payment and by this, you can evaluate the overall performance of your app.

Audience insights help you in building PPC and Content marketing strategies knowing who your users are, their age, gender, location, reading level and interests. And developer can improve the UI of the app, performance, and sales on the basis of user behavior.

e) DrumUp
once you have your keywords, you can write a high-quality content that can attract a social media following and improve your brand visibility. With the DrumUp tool, you can manage multiple social media accounts without expending much effort.

As we can see, people spend more time on the social media and this is a great way of doing app marketing. By creating content you can reach them there and stay on top of their minds. With the help of Drumpup, you can schedule posts across multiple social media account weeks or months in advance.

f) TalkWalker Alerts
Before launching an app, you'll need to create momentum or a buzz of sorts to carry your app for the first few weeks so that you can take advantage of PR and the excitement of being "new". For this, you need to figure out the list of app review sites, directories and journalists to increase app visibility.

Talkwalker is a powerful marketing analysis tool that strengthens our CloudBuilders partners and HPE in the competitive engagement on social networks. In particular, customized reports helped define and amplify the social media strategy of our partners, while measuring in real time the responsiveness of their audience.

g) Canva
Canva is a tool which makes design simple for everyone. For the effective communication graphic design is very important and if are not good with photoshop or illustrate and need a quick online alternative to create the design for promotions or for logos canva will help you in this.

By using Canva, anyone can create app teasers, social media posts and blog post covers and add a link back to your app and directly share it to your social media accounts from the tool.