Must Have Mobile App Features for Maximum Engagement

How to keep users engaged with your app once they've downloaded it? This is the most important question because if people who have downloaded and install your app don't actually use your app and app will not going to drive revenue, burnish your brand or reach any of your other goals you've established as part of your mobile app strategy.
For marketing, sharing links is a popular way of marketing because it contains the web address of the landing page where the users are supposed to land. Links redirect the users to the mobile browsers instead of the apps.  For example, when you have received a promotional text with a link which upon clicking, takes you to the offer page. If you have an app installed for the service, would you not wish that the link took you to the offer section of the app instead? Obviously yes, but one thing needs to be understood and that is app and the web are two different worlds which requires the use of additional technology to get unified.

Below are the must have features to get maximum users for a Mobile app:
User Acquisition ways:
a) Promotion of App with Videos
Videos are the best thing users view to know more about the unique features of an app. So, it is great to put a video on the app stores where your apps are offered for download.

b) Deep linking for Future Acquisitions
A number of times this is happening to you that despite having logged into your app, promotional links takes you to the mobile site where you have to require to log in again. It happens with apps which do not employ deep linking. In your application, if you have this feature, the link that you open will take you to the desired section of the app and these kind of features also works in future acquisition of the users.

c) Other Channels for App Promotions
There are several other channels available for app promotion and the most prominent are the Cost per Installation where the app advertiser has to pay the publisher only when the app is installed by the user through the ad. These mobile apps install ads essentially presented to the users within similar apps so chances are more that user clicks the ad.

User Retention ways:
a) Efficient in App customer Support
While using apps users often require help when they face an issue. If there is a good in-app customer support, the users are bound to be with the app.

b) Product review and videos
Product reviews and videos go a long way in user retention. As already discussed, videos highlight the unique features of the app which must be visible to the users so that they may locate the features easily to use them.

c) In-app events and seasonal features
In-app events are offers and discounts, these events keep the user's interest alive. For this, push notification must be integrated to the apps so that new offers and features are easily conveyed to the users.

Now, how to develop an app that draws more users continuously engaged with your apps:

Develop an App which revolves around the users
Mobile app needs to have a design which is simplistic and optimized for mobile view. Operating system developers and app stores providers like Google and Apple provide guidelines to designers which they must keep in mind while designing the UX or UI for an app. With millions of apps, users now have several options to choose from and the choice ultimately boils down to the experience an app is able to the users. With the list of app developers in India, you have an option to select best mobile application developers for your next android and iOS app

Design factors to consider are:
1. Responsive Design, this is very important so that the apps adapts to the screen size of the mobile device rendering to a mobile optimized view.
2. To touch control, UI elements must be designed so that the interaction with the application feels natural and smooth.
3. Must Use Large buttons so that users are able to click them accurately.
4. Text Size should also be large enough to be legible by the users so that text does not stress the user's eyes,
5. Add dummy images in the layout using an image placeholder generator tool to analyze the placement of picture in the layout.
6. Aspect ratio, contrast and the resolution of the images must be in the perfect order.
7. Organisation and the alignment of the content must be right and in proper sequence.
8. While developing apps emphasis should be laid on flat design, social media integration and more.